Microsoft and Google are putting artificial intelligence (AI) at the forefront of their marketing and product strategies. Apple remains discreet about the implementation of this technology. The iPhone maker has refused to confirm rumors about a proprietary internal ChatGPT-style platform, and has held two events since the rise of generative AI without directly addressing the subject.
But the truth is that AI was integrated into many features announced during Apple’s Wonderlust event, where the company launched the iPhone 15, Apple Watch Series 9, and Apple Watch Ultra 2. All of these products demonstrate Apple’s use of AI.
iPhone 15 and AI
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Apple has just launched the iPhone 15, the iPhone 15 Plus, the iPhone 15 Pro and the iPhone 15 Pro Max, four new high-end smartphones which succeed the iPhone 14 range. Apple especially insists on the fact that the The iPhone 15 and 15 Plus recover functions that were exclusive to the iPhone 14 Pro and 14 Pro Max. Also new: a new titanium construction for the iPhone 15 Pro and 15 Pro Max.
These new iPhones incorporate AI in different ways. For example, the integration of Siri, Apple’s virtual assistant, into most applications is an example of the use of AI.
On the photo side, it’s about intelligent recognition of a subject, blurring everything else when the camera is in Portrait mode. But the iPhone 15 also offers every time you open the camera the use of machine learning to determine whether there is a person or animal in the frame. If so, it will automatically switch to Portrait mode.
The new A17 Pro chip in the iPhone 15 Pro and 15 Pro Max is a 3nm chip, making these devices the only smartphones on the market with such a powerful and efficient processor. On the AI side, this chip is used for example in the function of obtaining more precise predictive text on the iPhone 15 Pro and 15 Pro Max.
The place of AI in the Apple Watch Series 9 and Ultra 2
Jason Hiner/ZDNET
The Apple Watch Series 9 and Ultra 2 feature Apple’s new SiP S9 processor. This processor delivers faster performance and smoother graphics than previous watches. Enough to operate the new Double-tap function. But beyond that, Apple has also improved its AI virtual assistant, Siri, on the watch.
The S9’s 4-core Neural Engine also accelerates AI functions, enabling better performance in machine learning tasks, such as image and voice recognition. As a result, Siri requests are now processed on the device and no longer in the cloud. Enough to enable faster responses, without being limited by a cellular connection.
Dictation on the watch is also 25% more accurate than before. Which helps Siri and your watch understand you better. I’m constantly asking Siri to open my garage, close the curtains, or turn the lights on or off. So I’m looking forward to seeing a performance improvement for Siri requests.
Apple is also implementing Siri plus Health, an integration between the artificial intelligence assistant and the Health application that will allow you to access it more easily. For example, Apple Watch Series 9 and Ultra 2 users will be able to ask the watch how many hours they slept or tell it when they took their medication, and they’ll get more than just an “Interesting Question” in response. Siri.
Source: “ZDNet.com”