STORY – Pointed out by the Ukrainian president, the brand maintains its presence there. She also remains active in Ukraine, despite the war.
“Renault, Auchan, Leroy Merlin and others must stop sponsoring Russia’s war machine. They must stop financing the murder of children and women, the rape. Values are worth more than profits.” Two weeks after Ukrainian President Volodymyr Zelensky gave a sermon to French parliamentarians on March 23, the Mulliez Family Association (AFM), which owns Auchan and Leroy Merlin, is resisting the pressure.
It doesn’t matter that other French groups, starting with Renault, announced the next day that they were considering leaving Russia. It does not matter that social networks and certain presidential candidates, including Anne Hidalgo, maintain the pressure. It doesn’t matter that Dmytro Kouleba, the Ukrainian Minister of Foreign Affairs, called on Twitter on March 27 for a boycott of Auchan everywhere in the world. “Apparently the job losses in Russia are greater than the deaths in Ukraine, he tweeted. If Auchan ignores the 139 children…
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