In 2022, TF1 recorded its lowest audience share since its creation in 1975: 18.7%. Its historic record of the 2022 World Cup final has not made up for its market share losses. However, the channel remains first in France, ahead of France 2.
It is far from the time of confinement, during which the French had never watched so much television: 4h29 per day on average. In its annual report on television consumption in France, Médiamétrie gives a much lower figure for the year 2022: 3h26 on average. Over the year 2020, this time was close to 4 hours, compared to 3:41 for the year 2021. In addition to that, TF1 lost audience share this year: the channel went from 19.7 to 18.7% , i.e. one point less in a year.
Record audiences, including the 2022 World Cup final
However, as indicated The Telegram“ the channel however achieves 77 of the 100 best audiences of the year “. By the way, at the end of 2022 the FIFA World Cup was held in Qatar. Despite a boycott announced and encouraged on social networks and in the media, the match audiences were there.
The France – Morocco semi-final was watched by approximately 20.694 million viewers (66.4% market share). But the most important audience is the final between Argentina and France, watched by more than 24 million viewers on TF1.
If one could think that it was the speeches of Emmanuel Macron during the health crisis that gathered the most, it must be remembered that they were not only broadcast on the channel of the Bouygues group. This is the audience record for the French channel, its six best audiences being monopolized by national team football matches.
An eventful year for TF1
As for the other DTT channels of the TF1 group, they remained stable overall: TMC stagnated at 3%, TFX at 1.5% and TF1 Séries Films went from 1.9 to 1.7%. If the main channel has lost a point, it can take comfort with the very good year of LCI, which gained 0.6 points (from 1.1 to 1.7%).
Audiences aside, 2022 has been a complicated year for the TF1 group. The Telegram indeed recalls that she suffered from a commercial dispute with Canal+, the Vivendi subsidiary having stopped broadcasting the TF1 group’s channels on these broadcasting channels for two months, for lack of a financial agreement “. An agreement had finally been reached, which had allowed the return of the TF1 channels to the Canal offers. A blockage which nevertheless had an impact on the audiences of the said channels, although we do not know the extent
Also, TF1 had started this year a merger project with the M6 group, which would have allowed the creation of an almost monopolistic conglomerate of the PAF (French audiovisual heritage). A merger called into question by the Competition Authority which had led to the abandonment of the project in September.
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