How to sell your home at the right price when the real estate market is slowing

After very dynamic months, the real estate market seems to be stalling. The number of sales agreements signed fell by 5.6% in the third quarter, according to the latest barometer LPI-SeLoger. As part of a study conducted from 1er As of September 30, PAP also noted a 37% drop in purchase searches on its site compared to September 2020, and 6.5% over two years.

“The frenzy that started in 2020 after the first confinement is easing”, estimates Laetitia Caron, general manager of PAP. “Currently, buyers know the market very well and do not make an offer if they feel that a good is being offered too expensive ”, adds Vincent Mogniat-Duclos, who heads the start-up Nomad Homes.

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Owners wishing to sell their property will therefore no doubt often have to revise their claims downwards. But setting the right price means finding out about the local market. Because, despite the slowdown in demand, certain sectors remain in high demand. PAP notes, for example, a still very strong interest in small towns with less than 50,000 inhabitants and rural areas.

Purchasing searches there increased by 21.9% compared to 2019 … while metropolitan areas, especially Paris, recorded a significant drop, with around a quarter fewer searches. Large cities between 100,000 and 200,000 inhabitants also arouse less interest (- 16.1%).

A investigation Ipsos published at the end of October and produced at the end of August at the request of the National Agency for Territorial Cohesion, the Association of Small Towns of France (APVF) and the Banque des Territoires confirms the attractiveness of small towns: 89% of people questioned have a positive outlook on life in these municipalities. Almost a quarter of respondents who do not live there believe that settling in a small town is ” likely “; it is even 34% among 25-34 year olds. The rise of teleworking plays a role: eight out of ten respondents believe that it is “A sustainable opportunity to revitalize small towns”.

Pleasant or vis-à-vis views

How to get a first idea of ​​the price of a property in this market in transition? The easiest way is to use an online estimation tool like Drimki, SeLoger, RealAdvisor, Top Agents or Bien’ici. It is generally necessary to indicate the address of the accommodation, its number of rooms, the year of construction, the floor, and specify whether the property has a garden or a terrace, or if it has been recently renovated. .

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