For several years, the number of businesses created has continued to increase and it seems that the economic crisis linked to the coronavirus has not slowed the pace. But what about the women who, as we know, have been severely affected by the crisis? In April 2020, a survey carried out by the Bouge ta box network among some 500 VSE executives revealed that 40% of them had lost more than 70% of their turnover in one month. However, not sure that the candidates for business creation have given up entrepreneurship.
Over the past 30 years, the number of businesses started by women has grown at a record high. Parity has not yet been reached, but in 2019 they represented 40% of business creators in France. More numerous, companies led by women would also be more efficient. Businesses run by women are on average 8% more profitable than businesses run by men.
Starting a business first requires a viable project, but also suitable support. While this Monday March 8 will mark the 44th International Women's Day, aufeminin is organizing a Facebook live on aufeminin entrepreneurship with three talented business creators who will share their experience with us.
Léa, founder of Craquotte & Pajama ”
Léa Coffrant is a real mompreneure! Originally YouTuber, Léa diversified by launching her brand "Craquotte & Pajama", which brings together the best of decoration, style, stationery and well-being in the broad sense.
Today, Léa is thriving fully in this entrepreneurial adventure, recently overhauled her brand visual identity and is looking to expand her team! At the same time, Léa also created her communication consulting agency and her podcast around education and well-being! It also continues to maintain a close relationship with + 1M subscribers on the networks!
Cindy Poumeyrol, founder of Maison Nicole
Cindy Poumeyrol first rose to prominence for her participation in Koh Lanta in 2019 – The War of the Chiefs.
Then in 2020, we find her in the casting of famous and famous mothers where we discover her daily life with her companion Thomas Chenut. In 2020, it is also the year that Cindy decides to embark on a new adventure, that of entrepreneurship by opening her Maison Nicole e-shop. Inspired by its grandmother, Maison Nicole is a joyful and sincere brand that breaks codes and standards. To dress all the Nicole, resolutely alive and a little magical. The models are designed in France. Their ethical production takes place exclusively in Europe, in selected workshops.
Sophie Laporte, founder of Un Air d'Antan
In 2016, after experiences in marketing with major cosmetic brands, Sophie and Julien Laporte decided to launch their own line of skincare products, “inspired by timeless French songs and culture”. An Air of Antan was born.
The two founders, parents of five children, were quickly joined by their friend Hélène, also an expert in marketing, to develop their complete ranges of hygiene and body care products. Made in France, certified without animal testing, their cosmetics stand out as much for their quality (the fragrances are for example created in Grasse, the capital of perfume) as for their design and their packaging, which bring a bit of vintage, sunny colors and French joie de vivre in the bathroom.
Business creation, what an adventure!
Support, obstacles, first successes … these three creators will answer all your questions about setting up a business. This talk will also be an opportunity to introduce you to the Digital Accelerator, a free training program to support the digital transition initiated by Amazon. An online educational program for anyone wishing to start a business or develop an existing business through digital technology. It adapts to your level of experience and your needs.