how “trash-talking” provocations bring big returns to fighters

In French MMA, Cédric Doumbé is the king of trash talking (“verbal provocation”). So much so that some spectators are less familiar with his sporting performances than with his repeated provocations towards his opponents. As his fight against Baysangur Chamsoudinov, alias “Baki”, approaches on Thursday March 7 at the Accor Arena in Paris, the fighter posts videos on social networks with a slogan: “Good night Baki”.

Provocations, self-aggrandizement and insults, the trash talking is widely used in MMA. And it’s not for nothing: this communication strategy is, for a fighter, an essential element that can change his career.