Yesterday, Windows held an event to present Copilot+ PC and what could well look like the future of portable PCs in the age of AI (and ARM). HP clearly does not intend to miss the artificial intelligence train, since the manufacturer has at the same time unveiled an important strategic change concerning its computers. Exit the Spectre, Pavilion, Dragonfly and Envy brands where you could get lost: it’s time to simplify!
HP embraces AI and reinvents itself
As shown in the image below, HP splits its PCs in two, with consumer on one side and professional on the other. Note, however, that the Omen brand, intended for players, remains in place, to create a third family.
The OmniBook brand (abandoned in 2002) is making a comeback, to designate portable PCs intended for the general public. If there is mention of an EliteBook, it is because it is the professional version. Same logic for All-in-one PCs which are available in OmniStudio and EliteStudio, and finally desktop PCs with OmniDesk and EliteDesk. Omni for the general public and Elite for the pros, therefore.
Even and odd make… even
Of course, all of this comes in different ranges. At Omni, from entry to high-end we find odd numbers: 3, 5, 7, X and U (for Ultra). At Elite, the range is a little larger and even: 2, 4, 6, 8, X and U.
This rebranding concerns the brand new PCs based on Qualcomm chips (HP Omnibook X AI and HP EliteBook Ultra AI), but future machines based on Intel and AMD will also be affected. Note that only machines with a logo (an A and an I in the shape of a blue wave) will be compatible with Copilot+, and therefore equipped with at least 16 GB of RAM and a chip with an NPU of 40 TOPS.