Like many, you have a particular aversion to your printer, and HP has decided to play on it in its latest campaign.
“ Designed to be less hated “, this is the slogan of HP’s latest promotional campaign for its range of printers. Indeed, between the printing errors, the “ low ink levelss » at the worst time, the installation of drivers and other USB or Wi-Fi connection problems, for many years now, printers have reigned terror in some homes.
HP’s latest campaign uses humor
For HP, it is therefore a question of restoring the image of its printers. After the ecological side, HP is now playing the self-deprecating card. For this, the manufacturer has developed various advertising spots, which address some of the problems mentioned above.
HP is therefore responsible for reminding anyone who will listen that its latest printers benefit from a dedicated mobile application, without forgetting improved Wi-Fi management, as well as the Instant Ink service, so that you never run out of them. of cartridges.
Printers created to be “ less hated »
If some are amused by this initiative from HP, others will inevitably pout at a rather questionable form of irony. In fact, the manufacturer has notably broken down technical measures aimed at blocking cartridges and toners from competing brands.
“ This printer is designed to work only with new or reused cartridges with a new or reused HP chip ”, we could read among some. It is therefore not certain that the users concerned appreciate the humor of the brand.
Very recently, HP once again distinguished itself in a very negative way, through an automatic (and unwanted) installation of the HP Smart application on computers running Windows 10 and 11. This notably had the effect of modifying the printers, regardless of brand and model, in HP LaserJet M101-M106.
What is the best printer for your needs? For personal and daily use, or for professional and more intensive printing, the printer always occupies a special place in our homes. But, to choose the right one, it is better to turn to a model adapted to your needs, with options that you will actually use, and presenting the best balance between performance, cost of ink cartridges and printing quality . Discover our selection of the best printers of the moment below.
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Source : Ars Technica
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