Hyundai Ioniq 5: an unexpected success?


The bet was risky for a generalist manufacturer, but the sales figures confirm it: with 38,970 copies sold, the Ioniq 5 is a success. In addition, he won a few titles such as World Car of the Year or World Car Design of the Year.

© David Lefevre / Digital

If this success is partly explained by a bold design and relevant technical solutions, made possible in particular by the use of the E-GMP platform of the Hyundai Motor Group, Martin Cole, the boss of Hyundai Europe, did not expect such good numbers. Positioned at a price higher than those usually charged by the group (the offer starts at €51,300), the Ioniq 5 not only found its audience, but also attracted customers from other brands from the premium segment.

hyundai ioniq 5

© David Lefevre / Digital

For Michael Cole, this is also explained by the fact that “brand loyalty does not appear to be as strong for the EV market”. A trend that confirms Hyundai in its desire to go further and market the Ioniq 7 in Europe, a seven-seater electric SUV, cousin of the Kia EV9.

However, Michael Cole ruled out Hyundai going upscale, adding: “We want to retain our customer base, we’re not trying to change our approach, but we believe we can reach a whole new customer base with electric vehicles.”

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