Hyundai Ioniq 5: an unexpected success?

The bet was risky for a generalist manufacturer, but the sales figures confirm it: with 38,970 copies sold, the Ioniq 5 is a success. In addition, he won a few titles such as World Car of the Year or World Car Design of the Year.

If this success is partly explained by a bold design and relevant technical solutions, made possible in particular by the use of the E-GMP platform of the Hyundai Motor Group, Martin Cole, the boss of Hyundai Europe, did not expect such good numbers. Positioned at a price higher than those usually charged by the group (the offer starts at €51,300), the Ioniq 5 not only found its audience, but also attracted customers from other brands from the premium segment.

For Michael Cole, this is also explained by the fact that “brand loyalty does not appear to be as strong for the EV market”. A trend that confirms Hyundai in its desire to go further and market the Ioniq 7 in Europe, a seven-seater electric SUV, cousin of the Kia EV9.

However, Michael Cole ruled out Hyundai going upscale, adding: “We want to retain our customer base, we’re not trying to change our approach, but we believe we can reach a whole new customer base with electric vehicles.”