IBM: Strengthened collaboration with Salesforce in AI


(CercleFinance.com) – IBM announced on Tuesday that it was expanding its collaboration with the American cloud giant Salesforce with the signing of an agreement combining their two generative AI tools, Watsonx and Einstein.

The two groups had already signed an agreement last year with the aim of accelerating the adoption of generative AI for customer relationship management (CRM) within companies.

In a press release, IBM and Salesforce explain that their partnership now focuses on bidirectional data integration, large language models (LLM) and the development of responsible AI solutions.

In detail, Salesforce plans to offer its customers the opportunity to design their LLMs based on IBM’s watsonx.ai platform and on Einstein 1 Studio, its own suite of low-code tools allowing you to personalize Einstein.

As a result, the IBM Granite template series should be available for use on Salesforce Einstein 1, providing customers with access to more templates.

The announcement comes as IBM unveiled several new features around its watsonx platform yesterday at its annual ‘Think’ conference, with new features aimed at making AI more open, more cost-effective and more flexible for businesses .

The IT group took the opportunity to announce a strengthening of its collaborations with AWS, Adobe, Meta, Microsoft, Mistral, Palo Alto Networks, SAP and therefore Salesforce.

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