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CHRONIC. How Russians are experiencing McDonald’s decision to temporarily close its 850 restaurants due to the war in Ukraine. Things seen.
© SERGEY PYATAKOV / Sputnik via AFP
By Iegor Gran
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Te Russians know it: it was with the opening of the first McDonald’s on Pushkin Square in Moscow on January 31, 1990 that the USSR entered the active phase of its agony. The triumphal establishment of this paragon of globalized capitalism meant the end of the Bolshevik epic. A queue of 5,000 enthusiastic Muscovites thronged outside its doors the night before, for 30,000 meals served on the first day, an absolute record.
A new era was beginning; it ends today, thirty-two years later, with the announcement of the gradual closure of 850 points of sale and the cessation of all operations on the Russian market. “McDonald’s joins those in condemning aggression and violence,” the press release said. “We cannot ignore the s…
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