It’s the big high-tech back-to-school event! The IFA opens its doors at Messe-Berlin in a few hours and the editorial staff, relocated, wanders through the aisles of the biggest European high-tech event to make you discover all the novelties of this end of 2023.
Thursday August 31: behind the scenes at the IFA
5:34 p.m.: at the Ecovacs stand
A little tour at Ecovacs with this time an air purifier of the future with a laser, a camera and an air of R2D2…
Airbot Z2 or the air purification of the future according to Ecovacs. © Digital / Marie Ciolfi
5:09 p.m .: the magic of the IFA…
IFA is the high mass of consumer electronics and in the aisles, visitors can easily switch from a watch connected to multiple sensors to pizza ovens just by turning around…
Improbable mixes at the IFA… © Digital / Laure Renouard
You can be at the IFA in Berlin and have style. Just go, like Louis Paillat, to the Play.Styles stand and wear this tasteful cap / headphones.
A helmet cap or a helmet cap… © Digital / Marie Ciolfi
4:20 p.m.: at the Samsung stand
Samsung is a regular at IFA with a particularly impressive stand. After a quick first tour, we spotted an amazing washer-dryer with heat pump, which can wash 25 kg of laundry and dry 13 kg.
An exclusive product for the IFA show at Samsung © Digital / Marie Ciolfi
The new Samsung Bespoke coatings. © Digital / Marie Ciolfi
4:15 p.m.: on the LG stand
The IFA is a big meeting for television manufacturers and of course LG is one of them.
A television close to wireless… © Digital / Tanguy Andrillon
4:02 p.m.: JBL conference
The IFA is a big event for audio and Louis Paillat is already there to attend the JBL press conference and discover the new products.
The JBL press conference as if you were there! © Digital / Louis Paillat
JBL unveils a new partybox ultimate. © Digital / Louis Paillat
Where we discover the new Authentics range. © Digital / Louis Paillat