With “People of Ikea” Ikea has produced a new YouTube series. Here, customers are accompanied by a film crew and assemble Ikea furniture in front of the camera. According to the store, the episodes are “authentic, simple and real.” It starts with three episodes from Austria.
“People of Ikea”: New YouTube series is coming
Ikea has launched a new YouTube series where creative living ideas in focus stand. At the beginning, three competition participants from Austria can be seen in front of the camera. They have received the new Vihals shelf from Ikea and are being filmed setting it up. The series was developed in cooperation with The Gentlemen Creatives and DDB Hamburg, as explained by Ikea Austria.
In the first three episodes the shelf is used in a colorful studio, among other things. The “happy plant owner” Magdalena is also shown how she creates more space in the home with Vihals (source: Ikea).
The trailer for People of Ikea:
The customers are all members of the Ikea Family bonus program and have applied to take part in the YouTube series. But it shouldn’t stay with only three episodes, because others are already planned. It is not yet clear whether “People of Ikea” will also be expanded to Germany and other countries.
According to Ikea, it’s about the Versatility of the Vihals shelf to stage. The series aims to be “authentic, simple and real” while showing creative ideas from customers. According to Ikea, the presentation of the customers shown also caused one or the other design surprise.
Ikea: New Vihalis furniture from 99 euros
Next to the new Vihalis shelf, which is available for 129 euros, Ikea also offers a TV bench that costs 99 euros (see Ikea). A sideboard (169 euros) and a cupboard (179 euros) are also available in the Vihalis series.