James Bond’s favorite brand says it’s ‘on the right track’» to achieve its 2024-2025 objectives.
Ranked third among constructors in Formula 1 in 2021, Ferrari also did quite well in terms of financial performance last year, with 833 million euros in net profit. He was well ahead of Aston Martin, 7 in F1, which suffered further net losses of 189.3 million pounds (225 million euros). The two luxury car manufacturers have experienced a sharp acceleration in their activity with the lifting of health restrictions.
Read alsoFerrari, series still very limited
Aston Martin, which released its annual report on Wednesday, hit its sales target. They increased by 82% in volume, to 6,172 cars, for a turnover of 1.1 billion pounds. And its net loss was halved. Since its rescue in early 2020 by Canadian billionaire Lawrence Stroll, who became executive chairman, Aston Martin has been rolling out a new repositioning strategy in the “ultra luxury” segment.
Read alsoA Ferrari, a legacy, and 50 million euros
His return to Formula 1 in 2021 has “significantly increased the exposure, attractiveness and global awareness of our brand”, emphasizes Lawrence Stroll. At the beginning of February, he presented his new single-seater, AMR 22, which will start in Bahrain on March 20. James Bond’s favorite brand claims to be safe “the right path” to achieve its 2024-2025 objectives: to sell 10,000 cars, achieve 2 billion pounds in turnover and return to profit. Meanwhile, Aston Martin, which offers hybrid options, will launch its first plug-in hybrid car in 2024 and all-electric in 2025.