Ensent by e-mail by a sender called “My free restaurant”, the invitation was too tempting. How can you refuse to be a feast for the eye, in a hotel-restaurant in Bourges, in return for a “commercial presentation” ? The session will be “no obligation to purchase” and will consist of discovering the “sponsor’s latest innovative products” who provides cover. You can even bring your friends there, up to ” six persons “. Only condition: be over 45 years old.
O surprise! THE “sponsor” in question is none other than Physaro, a company specializing in well-being which, in the same place, five years ago, offered to test and purchase anti-cellulite leggings and an electronic station supposed to remedy osteoarthritis. Around thirty baited people took their place in a lounge at the Made In Café on Wednesday October 25. The host is called Ludovic – “but call me Ludo”, he says, before helping some of those present to turn off the ringtone on their phones. Its objective: to extol the virtues of state-of-the-art bedding, “the best product in the world”. His art: converting guests into customers by stuffing their heads for three hours.
“How much are you willing to spend daily to sleep well at night? Does 3 euros per day, or three baguettes of bread at Lidl, seem fair to you? », harangues the peddler before describing the high-tech blanket placed in front of him. Priority to the electric bed base, furnished with rosettes and adjustable slats, “hytrel ball joints” (an elastomer) and “German brand engines” offering a thrust of 250 kilos. Better: an integrated Faraday cage will keep away the interference feared by pacemaker owners.
Dedicated to “fight snoring and acid reflux”the frame can only work with a mattress that is also state-of-the-art, says “shape memory”Who “strengthens the immune system”. Plug it into an electrical outlet, and the tourmaline (a black stone from the silicate family) hidden inside “will send back to the earth the electromagnetic waves that surround us, cell phones and Linky meters, among others”. Expose it to the sun to air it out, and these are “mites and bacteria” who will run away.
Haro on doctors
The demonstrator with proven patter multiplies the indignant barbs. Against But and Conforama, more competent in selling lighting fixtures than beds. Against doctors, guilty of prescribing anti-inflammatories for back pain, then gastric bandages to treat the resulting heartburn. “Isn’t a good bed, in which we spend six to eight hours a day, the best investment to make in life? »he asserts, summoning the common sense of his grandmother who, not having “can’t afford to buy cheap”preferred to pay the price rather than repurchase the same product every year.
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