Few countries are better known for combining respect for tradition with experimental trends than Japan. In cooperation with the Sumitomo Corporation, the airline Japan Airlines now wants to balance respect for nature with innovative travel.
Japan Airlines listened to customers to create the future
On its website, Japan Airlines says it has used the Covid-19 pandemic to prepare for the likely post-pandemic passenger surge and has used surveys to study trends among travelers to better prepare for the future.
It has been shown that post-Covid-19 travelers primarily want carefree travel. This includes lifting travel restrictions that the airline cannot influence itself. But practical light-heartedness is also part of it, e.g. B. Less luggage and a clear conscience when flying.
“Any Wear, Anywear” was born from this information.
In the future, nobody should have to carry luggage anymore
The promise of “Any Wear, Anywear” is simple: No air passenger in Japan should have to carry luggage from now on. And yet no one should constantly acquire new property.
Instead, Japan Airline passengers can visit the Any Wear, Anywear website about a month before departure and choose suitable clothing for their stay at the destination. The clothes booked are automatically brought to the booked accommodation and are available to passengers during their stay. On departure, the clothes can simply be left at the hotel.
To ensure sustainability, the clothing comes from surplus stocks of the major clothing brands or consists of vintage pieces. No item of clothing is newly produced. The cost for a two-week basic equipment for a person is about 30 euros for the customer.
The concept of Japan Airlines takes up two problem points at the same time
Loud “t-onlineWith its new concept, Japan Airline improves the sustainability of travel in two ways.
An average suitcase with clothes weighs about 10 kilograms. On a long-haul flight from New York to Japan, for example, every passenger who does not carry such a suitcase causes 7.5 kilograms less CO2 emissions because they reduce the total weight of the loaded aircraft.
On the other hand, about 40 percent of the clothes in circulation in Japan are rarely worn. Taking these pieces out of circulation and moving them to where they will be worn reduced the need for re-production and saved on waste.
Airline passengers should always consider the overall carbon footprint
Despite all future-oriented approaches, the concept of the Japan Airline is not without weaknesses.
Each piece of clothing that is lent out must be washed and cleaned beforehand. The items must also be shipped at least until a sufficient number of items of clothing have arrived at a sufficient number of logistics centers near the destinations.
When that point is reached also depends on the speed and frequency with which Japan Airline customers actually adopt the new service.
Basically, environmentally conscious consumers should always calculate or estimate the overall balance of their actions before making a big decision.