Take a dress, pants and sweater in store, scan the label yourself with your phone using the app, unlock the lock with a QR code and get out. No more checkout at the new Zara store in Plaza de España, Madrid. Inaugurated on Friday April 8, “the biggest Zara in the world” offer on 7,700 m2 surface all the latest innovations of the Spanish brand. No more queuing in front of the fitting rooms: you can book your turn with the application, which sends a message when your turn comes, or simply take a ticket. Want to test the make-up from the new Zara Beauty line? A simulator sends our image back onto a screen with the eyeshadow or lipstick in question.
To return an order placed online, all you have to do is download a QR code on the application, pass it under a scan which automatically opens a mailbox and drop it there. Just opposite, another mailbox allows you to leave your used clothes, recycled thanks to a partnership with the NGO Caritas. The withdrawal of packages purchased on the site is also robotized and allows you to withdraw your package in eight to twelve seconds. And rather than wandering around looking for an item spotted on the site, the application locates it in the store and indicates it on a map.
In two years, the online sales of the textile giant Inditex have doubled and now represent 25.5% of its turnover
real store ” pilot “, it represents what will perhaps be the store of the future, a space that blurs the differences between online sales and in-store purchases. What makes it the symbol of the group’s great bet in favor of ” the integration ” of the two sales channels on which Inditex works. In two years, the online sales of the textile giant Inditex have doubled and now represent 25.5% of its turnover, or 7.5 billion euros in 2021. Nearly 150 million people have already downloaded Zara’s app and 230 million follow the brand on social media. A collection was even created especially for the metaverse. Called Lime Glam, it can be worn both on the street and in the virtual world.
“Inditex’s strength is its ability to constantly adapt to market changes, in an agile and efficient way.says consultant Coro Saldaña. During the pandemic and confinement, for example, the group made changes in logistics, to be able to use the stock of the stores – then closed – for online sales. » In the basement of Zara on the Spanish Steps, a huge reserve, a sort of mini logistics warehouse, is thus used both to restock the shelves and to feed online orders: the principle of a single or universal stock has been generalized.
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