In Provence, the Dalida Institute is riding the wave of telecrochets

Half an hour from the center of Aix-en-Provence stands the 6MIC, a concert hall nestled in a hideous gray building in the shape of a rock. Juliette Armanet, Gaël Faye or Salif Keita will perform there in the coming weeks, but on March 7, the 6MIC hosted the first auditions of a music school just launched. The Dalida Institute (no connection with the family, even if Orlando, brother and manager of the star, gave his approval on behalf of the school) will receive, at the beginning of September, its first promotion of fifty apprentice singers.

A “Star Academy” atmosphere prevails in the lobby. Some aspiring students have come with their parents, others with a friend, a few are pacing, headphones on and air inspired. Around a piano, a small group launches into a somewhat chaotic jam. In a few moments, they will sing on stage in front of a dozen big names in the music industry.

Roberto Ciurleo, former program director of NRJ then of Virgin Radio, who became a producer of musicals (Robin Hood, saturday night fever Where I will love you), is the one with which it all began. For about ten years, he says, he has been thinking about a way to train singers to better prepare them for what awaits them in their life as a professional artist.

A “ready-to-use” artist for 16,000 euros

“When I organize castings, I am always surprised to receive talented young people who are not at all prepared, he explains. They don’t know professional language, don’t know the music industry, have often signed a pseudo-contract with a pseudo-manager… However, even beginner singers can apply for grants, take writing and composition workshops… You have to know read a contract, know the laws of French cultural exception. »

To carve out a special place for itself, the Dalida Institute promises training well beyond dance, singing or music lessons. Know how to use social networks, manage your image, but also understand how the industry works, from taxation to the art of contracts. The training, intensive (800 hours of lessons, internships, master class), lasts less than a year, at the end of which, we promise, the artist will be “ready to use”.

“It is out of the question to miss a talent for financial reasons. » Jan Erik Frogg, producer

So much the better, because most of them, who do not have the means to pay the 16,000 euros that school costs, will take out a loan, according to conditions negotiated with Crédit Mutuel. For future stars without resources, the team is in the process of setting up a scholarship system. “It is out of the question to miss a talent for financial reasons”, swears producer Jan Erik Frogg.

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