How can you not love her, Ekaterina Mizoulina? When it comes to defending children, no cause escapes him. Overcrowded days, heavy school bags, unworthy school canteens, faulty heating, harassment… At any time of the day or night, she draws her keyboard to relay the complaints and demands of Russian schoolchildren. “Every day I receive thousands of your messages. We force you to attend optional courses! Was childhood cancelled, or what? “, she was publicly indignant on September 21. His latest crusade, almost incongruous in a Russia at war: the construction of skateparks. “Thank you, Ekaterina Mikhailovna!” »thousands of schoolchildren respond, loving smileys in support.
The enthusiasm of the youngest is quite counterintuitive, when it comes to the director of the “League for a Safe Internet”, a sort of league of virtue that one would imagine rather popular with old ladies in hair curlers. However, Ekaterina Mizoulina is indeed a cool pop icon. On Telegram, her main communication tool, she has 375,000 subscribers, a good portion of whom have limitless passion for her. Every day, Mizoulina receives dozens of letters from admirers, which she hastens to republish, but also drawings representing her as a superhero, flash mob videos in her honor… On weekends, her fans send her , like a big sister, images of the concerts they attend, most often to show the Russian flags displayed in the crowd.
The 39-year-old young woman takes care of her popularity with the attention to detail of a fashionable influencer, alternating between photos of cats and video messages full of unfathomable kindness: “It’s Monday, I wish you a wonderful start to the week”, “Even when you’re sick, smile!” »… She brings the same care to her look, a subtle balance of glamor and impeccable conservatism, posting dozens of her portraits herself, offered for free access to journalists.
Impeccable suits, often pink, pronounced makeup, unfailingly brushed blonde hair, porcelain teeth, sometimes a bouquet of flowers in hand… At a time when Russia, with all doors closed, refuses to let itself be contaminated by the wave barbie (the broadcast of Greta Gerwig’s latest film, deemed contrary to “traditional values”, was not authorized), it is certainly the local version, but for whom the term “feminism” would be an insult. In April, she castigated “radical feminists, who organize sabotage and terrorist operations”.
You have 84.12% of this article left to read. The rest is reserved for subscribers.