ReportageFor five days, for the tenth edition of “Alta moda”, the Italian brand presented its collections of clothing and jewelery in the breathtaking setting of the most beautiful square in Syracuse and the grotto dei Cordari. A show that boldly mixes the sacred and the profane.
This Saturday evening, July 9 in Syracuse (Sicily), on the piazza Duomo, it is not the usual tourists that the inhabitants observe from their balconies. In front of the cathedral, a long podium and a few hundred chairs have been set up by Dolce & Gabbana for its “Alta moda” fashion show. Sharon Stone is one of the guests. The American star – and muse of the brand – gazes with satisfaction at her long turquoise train blooming with roses, peonies and hydrangeas that an assistant spreads out on the ocher stones of the square. Beside her, Drew Barrymore shines in her fuchsia and poppy dress, less showy than that of Helen Mirren in the colors of the rainbow, or that of Mariah Carey who arrived escorted by designers Domenico Dolce and Stefano Gabbana in a very low-cut sheath dress, brightened up by a patchwork of prints. One could suppose that such a skewer of celebrities is likely to cause a crowd. But most of the seven hundred and fifty guests are too busy putting themselves on stage in their “DG” branded outfits to observe or immortalize them. For the vast majority, they are Dolce Gabbana customers – they wear outfits just as sumptuous, if not more so, than the Hollywood elite.
From July 7 to 11, Dolce & Gabbana organized its tenth edition of “Alta moda”, i.e. five days during which the house invites its most loyal customers, and a few journalists, to discover its high jewelry, women’s and men’s couture collections. . A format unique in its duration in the small world of fashion, where the pace is constantly accelerating. “During fashion weeks, people run from one show to another, and forget what they saw an hour later. We don’t want that for couture: you have to take the time to fully appreciate it”believes the duo, which gives itself the means of its ambitions.
Thus, for ten years, “Alta moda” presentations and parades have been organized in the most beautiful Italian sites and embellished with sumptuous feasts. Since the first edition, held in Taormina, Sicily, Dolce & Gabbana has privatized Piazza San Marco, Venice, the Greek Temple of Concordia, Agrigento, Palazzo Vecchio, Florence, La Scala, in Milan, the port of Portofino… “We always make sure that the collections tell the story of the place. When we choose it, we study its history, its geography, its legends, its traditions and even its cuisine.explain Domenico Dolce and Stefano Gabbana.
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