In the jungle of agricultural labels and awards


Agricultural Show 2023 at the Porte de Versailles exhibition center in Paris, February 25, 2023. Stevens Tomas/ABACA

DECRYPTION – Do the many distinctions awarded each year really guarantee the quality of the products put forward?

Almost every year, many labels, medals and distinctions awarded at the end of major regional, national or even international competitions reward products as diverse as wine, fruit juices, yogurts, cheeses, spirits or the sausages. But how to find it? What do they correspond to? Are they reliable? Do they really guarantee the quality of the products they promote?

“Before pondering these questionswarns Bruno Carlhian, a journalist specializing in agricultural economics, food and wine, it is first necessary to distinguish the official labels from the various awards granted everywhere on sometimes questionable criteria. Among the state labels granted according to very rigorous criteria and specifications, the Protected Designation of Origin (PDO) guarantees that the product, whose name is protected throughout the European Union (EU), has been processed and produced in a geographical area…

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