The average rise in consumer goods prices accelerated further in October, rising by more than 9% over one year.
Inflation in supermarkets is not weakening. And the most affected consumer products remain the same. According to the latest figures from the specialist firm NielsenIQ, pasta saw its average price on the shelves jump by around 20% in October over one year (compared to 18% last August). Oil – hit by shortages in recent months – is just behind, with 19% inflation. Increases to be put on the account of the soaring prices of cereals for several months, caused by the war in Ukraine but also by the episode of drought in Canada in 2021.
Already strongly inflationary in recent months, frozen meat and poultry are the product category that has seen its labels inflate the most in a year. The rise in prices has now reached nearly 30% (28.6% precisely). A few months ago, the French Confederation of Butchers-Charcuterie-Caterers (CFBCT) justified this significant increase by the rise in energy prices, as well as a drop in production due, according to the professional organization, to a “insufficient remuneration» breeders.
Global inflation of 9.3% over one year
“Compared to last September, it is the paper universe with paper towels (+6.29%) and toilet paper (+4.84%) which has seen the highest price increasesnotes panelist NielsenIQ. Thus, over one year, paper towels become the second most inflationary product (+23%), while toilet paper ranks fifth (+18%). In question, the explosion in the cost of paper pulp, which is suffering from tensions in the wood market, as well as the rise in energy costs and transport costs.
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In the rest of the top 10, we find butter, margarine, fresh cream (+17%), eggs (+15%), canned vegetables (+14%), pulses (+14%) and fresh industrial breads (+13%). Overall, the average inflation of consumer goods in supermarkets in October reached 9.3% over one year, against 7.6% in September. No product is spared, as 100% of categories are inflationary in October, according to NielsenIQ.
By brand type, private label brands are more affected by inflation (+12%) than national brands (+8%). Despite everything, private labels remain 24% less expensive than the average for products sold in supermarkets, according to IRI data. “The first price brands (are) those who saw their prices increase the most with one-year inflation raised to 13.48%“, also notes NielsenIQ.
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