DECRYPTION – Activity is resisting in stores, but manufacturers have suffered declines in sales volumes. They predict further price increases in 2023.
“We will continue to prepare our portfolio for the recession.” In the opinion of Juergen Esser, the financial director of Danone, like that of many food and consumer giants, the next few months will remain delicate, to say the least, for those who fill the shelves of our supermarkets.
While most manufacturers in the sector reported this week an acceleration in their growth over the July-September period (Coca-Cola, Danone, AB InBev, Heineken, Unilever, etc.), sometimes exceeding 10%, this momentum was mainly driven by past price increases to pass on the inflation of their production costs.
great caution
Now significant, this waltz of labels is beginning to weigh on consumer demand: over the period, Unilever deplores a drop in its volumes of 1.6% worldwide. For Danone, the withdrawal reached 1.4%. And if the giants Coca-Cola and Heineken managed to recover by 4% and 8.9% respectively…
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