Influencer labels: everyone should know these brands!

More than beautiful photos and instastories: Many influencers are currently building a second mainstay with their own fashion brands – a clever move, as they are celebrated online for their style. We present our top 5 newcomer labels, which you should definitely have on the fashion radar.

1. Banú

Banú is the non-seasonal label launched in 2019 by Nina Schwichtenberg and partner Patrick Kahlo. The power couple living in Munich delighted us with their timeless and wearable looks. In addition to well-cut classics, such as turtlenecks, t-shirts and blazers, the label's dresses are particularly impressive with their sophisticated details. In terms of color, founder Nina mostly stays true to earthy tones – we like!

2. nu-in

If you like urban and sporty looks, you will find it at nu-in, the brand launched in May by Stefanie Giesinger and long-term friend Marcus Butler. The ex-GNTM winner designs trendy clothes that she loves to wear with Marcus in a partner look. In addition to the hip designs, the topic of sustainability has top priority at nu-in. Innovative fabrics such as Lyocell and Ecovera viscose are used, which are obtained from wood fibers. Sounds expensive? But it is not, because the label convinces with affordable prices.

3. LeGer by Lena Gercke

And another Klum'sches "Meeedchen" that did it and climbed the fashion olympic: With her fashion brand, which she founded together with About You, Lena Gercke relies on simple parts that can be easily combined with each other and together both casual and can also result in elegant evening looks. In the current collection, Lena also shows how cute her creations with baby balls look.

4. by Aylin Koenig

The brand by Aylin Koenig was founded in 2018 by the Hamburg couple Aylin and Tobias Freund. Since then, the two have provided their fans with minimalist, high-quality parts. The collections are Scandinavian-chic, rely on a subtle color palette and natural materials such as recycled cashmere, cotton or silk.

5th Djerf Avenue

Speaking of Scandi style: The Swedish Matilda Djerf is a real inspiration when it comes to looking stylish as effortlessly as possible. Thanks to their Djerf Avenue brand, we have been able to bring their styles home last year. A look at their online shop proves that their looks also look good if you don't have Scandinavian model measurements. There she presents her designs to women of all sizes.

The current flood of inluencer brands will show which designs will pull us off our feet in a few years. But we are confident about the top 5 mentioned above and will definitely remain fashionable for the time being.

ISA