The influencer Nabilla Benattia-Vergara agreed to pay a fine of 20,000 euros, after being pinned by the Directorate General for Competition, Consumption and Fraud Control (DGCCRF) for having made, in 2018, the promoting stock services on Snapchat not to mention that she was paid for it.
In “Story” on the social network, the reality TV star highlighted the free service offered by a stock exchange site and the prospect of significant earnings, which the DGCCRF likened to “Deceptive marketing practices”, according to a statement released Wednesday.
“Failure to indicate the advertising nature of its publication (by a logo or an oral or written mention, for example) constitutes a deceptive commercial practice against its subscribers, who may mistakenly believe that the promotion of the influencer is the result of a selfless positive personal experience ”, underlines the DGCCRF.
Other ongoing investigations
The transaction fine, which takes into account the profit derived from this transaction, was “Proposed and accepted” by Mme Benattia-Vergara, with the agreement of the Paris prosecutor, following investigations carried out by the national investigation service of the DGCCRF.
The management, which reports to the Ministry of the Economy, points out that other investigations are underway in this area, while more and more brands are soliciting influencers on social networks to promote their products. or their services.
“The publications of influencers on social networks are (…) likely to have a significant impact on the economic behavior of the people who follow them and should therefore not deceive consumers”, insists the DGCCRF in its press release.
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