(Boursier.com) — Informatica the leading cloud data management company, announces the launch of the Intelligent Data Management Cloud (IDMC) solution dedicated to the retail world, which brings new cloud-first and cloud-native functionalities designed to help the retail sector. distribution to drive innovation and value creation, addressing specific challenges related to data fragmentation and complexity, and the lack of connected experiences in a hybrid multicloud environment.
The retail sector had to bet on a digital, cloud-based strategy in the space of a few weeks following the global pandemic. An acceleration towards the cloud which should continue long after the Covid-19 pandemic. IDMC for Retail is the first and only independent cloud-based data management platform in the retail industry, enabling retail players to deliver digital experiences to their customers and drive omnichannel revenue growth by managing data from any system, any type of cloud, multi-cloud or hybrid environment.
The Hershey Company, a leading confectionery company with more than 90 brands and $8 billion in sales, which has been in business for 128 years, continues to thrive through its long-term vision for growth and its different skills. The company realized the importance of modernizing the way reliable data is delivered to the business, while seeking a solution that is easy to adopt and delivers immediate value.
“Informatica’s intelligent data management cloud platform will enable Hershey to deliver trusted, controlled data to its users with confidence,” said Ryan Gelberd, chief data and technology officer for Hershey Company.
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