Instagram: exit the Shopping button, and make way for creation!

Starting next month, instagram will “simplify” its interface.

This will involve the disappearance of the “Shop” button from the main menu in favor of the “Create” button.

Instagram is getting a makeover

Two years ago, after careful consideration, Instagram inserted a new “Shopping” tab at the bottom of its application. As of the start of the 2022 school year, some users have noticed the disappearance of this same tab. Today, Adam Mosseri, application manager, announced an interface makeover, coming next month.

” Starting in February, we’re changing Instagram’s navigation to make it easier for people to share and connect with friends and interests. says Meta on its Support page. And you will understand, this goes through the disappearance of the Shop button.

Simplified navigation

For Adam Mosseri, this new interface is intended to be simpler than ever, and more in line with what the company is trying to achieve, namely to bring users together around the subjects they love. For this, the Shopping button will be replaced by… the Create button.

Currently positioned in the upper right corner of the screen, the Create button will soon be repositioned in the center of the bottom bar of the application. The latter will thus consist of the Home, Search, Create, Reels and Profile buttons.

Instagram hopes to make it easier for users to express their creativity, discover new things and connect users.

The social network nevertheless wishes to reassure users, indicating that they will always be able to “ set up and manage a store on Instagram. We continue to invest in shopping experiences that bring the most value to people and businesses through feed, stories, reels, ads and more “.

Source : Engadget