Instagram is struggling with strong competition from TikTok. Mark Zuckerberg, CEO of the parent company Meta, has now explained what will change at Instagram in the future. Some users of the platform may not like the announcement.
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Instagram with more focus on AI
Meta CEO Mark Zuckerberg also spoke about Instagram when announcing new quarterly figures. Faced with falling profits and always increasing competition from TikTok, the group has come up with something. The answer to the platform’s problems is said to be more artificial intelligence. By the end of next year, the AI share in the timeline is to be doubled (source: The Verge).
In the near future, artificial intelligence will determine what users see in the app more often. In practice, this should make itself felt in the sense that still less content from friends are displayed. Instead, more foreign videos and photos are to be expected in order to increase the time spent in the app.
In all likelihood, users will have to adjust to the fact that Instagram is increasingly becoming a copy of TikTok. The shows that this is not equally well received by everyone growing criticism of Instagram, which is now even being formulated by some of the most prominent users of the platform. Instagram should remain Instagram, demands Kylie Jenner and Kim Kardashian, among others.
Buying followers on Instagram is not a good idea:
Instagram wants to show more videos
Instagram CEO Adam Mosseri recently announced the criticism of the platform and explained that they would experiment more often with new functions. However, full-screen views were only “a small test”. According to Mosseri, however, videos on Instagram will not disappear, but on the contrary will continue to expand. There would still be a place on the platform for photos in the future.