Instagram, which is owned by Meta, is planning to launch a brand new text app to rival Twitter, according to reports. We even already know what it will look like before its launch.
Instagram is going to launch an all-text application that will compete with Twitter. The company is currently testing the idea for the project with celebrities and influencers, according to people familiar with the matter. Instagram has been in talks with some creators for months, but none of them have had access to the full version of the app.
However, Lia Haberman, who teaches social marketing and influencer marketing at UCLA, managed to post a screenshot on social media showing the new application signed Instagram. For the moment, the app has no namebut would be known internally as “P92” or “Barcelona”.
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Instagram wants to compete with Twitter with its own text application
The image shared by Lia Haberman reveals that Instagram users can create texts of up to 500 characters, more than free Twitter users can post. They will also be able to attach photos, videos and links, as well as follow the same accounts they follow on Instagram with a single click. This will make it easier to quickly build an audience, rather than starting from scratch like on a new traditional social network.
According to Lia Haberman, who says she spoke to a creator who received an email from Meta, the Twitter competitor could be launched at the end of June. It will be a decentralized application “ built on the back of Instagram, but will be compatible with other apps like Mastodon “. She adds that there will be a single sign-on with your Instagram username and password.
For her part, Linda Yaccarino, the new CEO of Twitter, said it was ready to face the competition. She quickly reacted to the information on her personal account, tweeting “Game On”, which can be translated into French as “let’s go! in response to a new challenge. The competition from Meta adds to the difficult task ahead of Yaccarino, who must also persuade advertisers who have reduced their activities on Twitter to reconsider their decision. It now remains to be seen whether it will be up to the task of undermining Meta’s new ambitions. Moreover, a new feature has just arrived on the platform: the possibility of downloading up to 2 hours of video for Blue subscribers.
Source: Lia Haberman