Instagram boss Adam Mosseri announced in his chat channel that a new news feed is in development. The latter will only display certified users and accounts. Officially, this will provide greater visibility to those concerned. Unofficially, this is certainly to encourage users to pay for their blue badge.
When many get exasperated by each new feature of X (Twitter), Instagram takes notes. The social network was already quick to offer paid certification, shortly after its arrival on Elon Musk’s platform – and the outcry that the measure caused on the platform. Today, this is another feature of X that Instagram is preparing to imitate.
On his personal chat channel, Adam Mosseri, boss of the social network, announced that a new news feed is being developed in the firm’s offices. This will allow users to only see publications posted by certified accounts. “We are exploring this as a new tool for people and a way for businesses and creators to get discovered,” explains Adam Mosseri.
Instagram continues to look at the copy of X (Twitter)
Just like on X, the idea behind this functionality is above all to gain visibility. On Elon Musk’s platform, certified accounts experienced a sharp increase in engagement on their publications, to the detriment of free accounts – and the health of exchanges. For Instagram, of course, the idea is above all to encourage users to subscribe to a paid subscription, hoping to become known more quickly.
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This new news feed will appear alongside the already existing options, namely For you, Followed and Favorites, which can be found at the top left of the interface. At this time, we do not yet know who will have access to the tests first, but it is likely that American influencers will be in the lead, as was the case for paid certification. France should follow suit within a few months.