The social network persists and signs, and will gradually turn into TikTokmuch to the chagrin of its most famous users.
Meta intends to engage the second so that Instagram catches up with its famous Chinese competitor TikTok.
Instagram is rapidly moving towards video to catch up with TikTok
All users have noticed that the specialized network then in the photo is mutating. The homepage that once displayed the latest snaps of his friends is showing more and more content recommended by the algorithm.
Instagram is also betting everything on Reels, its video format inspired (not to say “copied”) from TikTok and highlights video clips from both friends and totally unknown accounts. You won’t be able to escape it since traditional videos will be Reels in the near future, in order to unify the formats and push them even further on the platform.
These forced changes do not please everyone. Kylie Jenner, the second most followed personality on Instagram, posted a photo asking that the Meta subsidiary reconsider these decisions. ” Stop trying to be TikTok, I just want to see pictures of my friends “, she adds in this publication, shared with its 361 million subscribers, then deleted afterwards.
Kim Kardashian, the no less famous sister of Kylie Jenner, also shared the message with her very large community.
A stroke of blood from Kylie Jenner on her current social network can be devastating for the latter’s finances. Snapchat knows this, having lost $1.3 billion in market capitalization after a simple tweet from the starlet a few years ago.
Instagram boss wants to calm things down, while confirming that the video will prevail on the social network
The situation was therefore serious enough for Adam Mosseri, the leader of Instagram, to speak and give some information on the developments underway at Instagram.
Unfortunately for the Kardashian sisters as for a large part of the users, the video will continue to be integrated into every aspect of Instagram in the months to come. ” I have to be honest. I believe more and more Instagram will become video over time “says Adam Mosseri in his latest publication (video, precisely).
The leader also indicates that the photos will remain present, they will be less and less visible on the network as the video takes up more and more space.
In a series of tweets posted after this video, Adam Mosseri also points out that despite requests from many users to see more photos of their loved ones in News Feed, Stories and Private Messages are now the most popular sections. used by subscribers to share messages.
However, users have the option to turn off recommendations for a limited time or to only see posts from their subscriptions by clicking on the Instagram logo at the top of the application and then clicking on “Subscriptions”.
Finally, if tests have been carried out to pass the news feed in full screen and to optimize the playback of videos (like TikTok once again), this new presentation is not yet ready for the moment.
To download
- Easy interactions
- Engaging social network
Instagram is THE instant photography-focused social network. Like the Polaroids, the platform was built around the idea of sharing instant digital photos in square format. Today, its iconic format is available in several versions of the photo support: Photo or video story, short videos in the Reels, live and rebroadcast of IGTV (video of one hour maximum): there is something for everyone tastes
Instagram is THE instant photography-focused social network. Like the Polaroids, the platform was built around the idea of sharing instant digital photos in square format. Today, its iconic format is available in several versions of the photo support: Photo or video story, short videos in the Reels, live and rebroadcast of IGTV (video of one hour maximum): there is something for everyone tastes
Source : The Verge
5