International Motor Show Munich: New Concept, New Mobility

Another tough autumn for all original Munich residents: the traditional Oktoberfest fell victim to the corona virus as early as 2020. The two-week long party on Theresienwiese was also canceled in 2021. Already in May – by decision of Prime Minister Markus Söder (54), who canceled not only the “Wiesn”, but all Bavarian folk festivals for 2021. Instead, another major event is taking place in Munich, Germany, from September 7th to 12th: the International Motor Show IAA. Today is the day for the press, tomorrow the first major European auto show after the corona pandemic will be opened by German Chancellor Angela Merkel (67).

Nonetheless, there is little that is normal at this trade fair in the same way as it used to be. For the first time the show will take place in Munich. A first in every respect. In addition to the classic auto show on the exhibition grounds, the exhibitors also present themselves in downtown Munich – with hands-on offers where the public can try out tomorrow’s electrified mobility today. “E’zapft is ‘”, say IAA organizers – instead of “O’zapft is’!”, As they say when the beer runs freely at Oktoberfest.