Invibes Advertising, a high-tech company that develops IT platforms for setting up advertising campaigns, has just announced the opening of two offices, one in Prague, Czech Republic, the other in Warsaw, Poland, as well as the recruitment of two directors for these new agencies. Thanks to them, Invibes Advertising is penetrating growing markets, where digital advertising spending last year amounted to 900 million and 1.2 billion euros respectively, according to Statista. Invibes Advertising estimates that these two countries, currently in the start-up phase, will generate their first revenues as early as 2023.
Two more openings expected this year
With this operation, Adtech expands its geographical coverage, hitherto concentrated on larger markets in Western Europe (United Kingdom, Germany, France, Nordic countries, Benelux, Italy, Spain and Switzerland).
More generally, as the founders of Invibes Advertising, Nicolas Pollet and Kris Vlaemynck explain, this launch ” is part of the ambitious growth roadmap announced at the beginning of the year “. After entering six countries in 2021 (Belgium, the Netherlands, the Nordics, South Africa and the United Arab Emirates), the company said it wants to continue its expansion, integrating four additional markets this year. It has just conquered the Czech Republic and Poland, only Turkey and Ireland are missing.
Faced with this ambition to establish itself as ” the world’s leading advertising technology “, the analyst office TP Icap Midcap anticipates a turnover of 36.2 million euros for 2022, an increase of 56% compared to 2021, and renews its buy recommendation.