(CercleFinance.com) – Ipsos announces this evening the acquisition of Omedia, a multi-specialty research company based in Senegal, Côte d’Ivoire and Mali.
Omedia is presented as ‘a leading agency in sub-Saharan West Africa’. This company carries out “a wide range of marketing studies, as well as audience measurements, and advertising monitoring of press and digital media”, underlines Ipsos.
Omedia previously belonged to Mediametrie, the French leader in media audience measurement.
By investing in Omedia, Ipsos intends to develop its activity in French-speaking African markets, with its existing clients, and to rely on solid operational capacities in the region.