Ipsos: acquisition of Crownit in India

(CercleFinance.com) – Ipsos announces the acquisition of Crownit. This company provides a mobile and online panel and data collection platform providing access to India’s largest consumer community, across 40 cities.

Crownit’s mobile-first strategy allows Ipsos to digitalize much of its offline research capabilities, with the growing use of mobile in India to reach a wider range of socio-economic groups.

‘This approach improves the representativeness of digital samples, and promotes faster and better data collection, with increased efficiency,’ indicates the group.

Ben Page, Managing Director of Ipsos, said: ‘This acquisition marks a significant milestone in the expansion of Ipsos’ data collection capabilities in India, moving from traditional offline methods to a more agile and online approach. efficient, while improving data quality and security. This operation supports our growth in the country, allowing us to reach a wider audience and collect even more relevant information for our customers. ‘

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