Ipsos: cooptation of Pierre Barnabé as Director – 01/14/2022 at 6:02 p.m.

(AOF) – During its meeting on January 12, the Board of Directors of Ipsos co-opted Pierre Barnabé as Director. This follows the resignation of Henry Letulle, whose term of office also expired at the end of the Annual General Meeting of shareholders scheduled to be held on May 17.

Pierre Barnabé (51) is Executive Vice-President of the Atos group in charge of the Big Data & Cybersecurity division and the Manufacturing market. He is also responsible for the security of the group.

He joined Atos at the end of 2014 following the acquisition of Groupe Bull, of which he was Deputy CEO. Previously, Pierre Barnabé was Managing Director of the Enterprise branch of SFR.

In accordance with the applicable legal and regulatory provisions, the cooptation of Pierre Barnabé as Director will then be subject to ratification at the next General Meeting of Shareholders.


– Third worldwide in surveys, research and studies created in 1975;

– Turnover of €1.8 billion achieved 47% in Europe-Middle East-Africa, 36% in the Americas and 17% in Asia and drawn for 42% from consumer studies, ahead of customers and employees (22%), citizens (19%) and doctors and patients (176%);

– Sectoral diversity of the customer portfolio, 19% in consumer goods, 21% in media and telecoms, 16% in pharmaceuticals and 7% in the public sector;

– Economic model redesigned in 2018, the “Total understanding project” aimed at generating annual growth higher than that of the market (3%), by strengthening the presence in the United States, China, the United Kingdom and France, by expanding the customer base and improving the competitiveness of services, supported by a base of 250 experts;

– Split capital (9.92% of the shares and 17.94% of the voting rights for the founder and the managers), the founder Didier Truchot chairing the board of directors of 10 members and Ben Page ensuring the general management since the 15 November ;

– Solid situation with a debt ratio of 20% and €700m in cash at the end of September 2021.


– Execution of the Total understanding project: ramp-up of “new services” driven by social network monitoring and analysis – obtaining real-time data, high-volume data analysis, customer assistance, dedicated platforms… / increase profitability thanks to the industrial reorganization into 17 service lines;

– Global Innovation Strategy Program to fight against new competition from IT services companies and communication agencies in data collection: – via neurosciences and information repositories, offer of 4 services “Measuring differently, Having the data in real time, Analyzing Big data, Offering client support-based services” / via the Ipsos Science Center (analytical R&D, value-added analysis, etc.) / via the open Ipsos Digital platform / via acquisitions, such as Inforools, Karian & Box, Intrasonix;

– Environmental strategy defined in the annual “Taking Responsibility” programs covering almost all of the group’s subsidiaries: carbon neutrality target for 2035 / intermediate target for 2023: 2.05 tonnes of CO2 emissions per employee and recycling of 90% of paper / signature by 9/10


suppliers of the 10 principles of sustainable development of the United Nations;

– Ramp-up of new services based on artificial intelligence and platforms and expected to reach more than 20% of revenues in 2021.


– Lack of visibility and seasonality of the activity (57% of revenues on the 2


semester) ;

– Sensitivity to budgetary restrictions, 10% of invoices coming from public procurement;

– At the end of September 2021, 24% growth in turnover;

– 2021 objectives, raised: organic growth of 10% in revenues and operating margin rate above 11%;

– Dividend of €0.90.

Very slight upturn in the French advertising market

After a very bad year 2020 due to the pandemic, the global advertising market should break all its records this year. The French market should also benefit from this improvement. Amazon, which benefits from the very strong popularity of its marketplace, is attracting more and more advertisers and is gradually consolidating its positions. According to the Unified Barometer of the Advertising Market (BUMP), in the first quarter of 2021, the total net advertising revenue of the French market amounted to 3.02 billion euros, a drop of 8.1% compared to the same period of 2019. This nevertheless corresponds to a slight increase (+0.9%) over one year, driven by the continued development of digital. Over the period, this represented 1.5 billion euros, up 5.1% compared to the first quarter of 2019 and 9% compared to that of 2020. On the other hand, the segment of the five historical media (press, radio, television, cinema, outdoor advertising), fell by 6% over one year. Outdoor advertising and the cinema were again particularly in difficulty. Television benefited from a very slight increase (+0.9% over one year), to 747 million euros, while the press fell by 3.9% over one year.

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