(AOF) – Ipsos fell 0.96% to 45.60 euros. The specialist in market research and opinion polls announced that it was continuing its growth “but at a more moderate pace than expected for 2023”, now aiming for organic growth of between 3% and 4%, compared to “around of 5%” announced at the start of the year. First of all, this warning is reflected in the lack of recovery in the activity of major Tech clients during the summer.
After exceptional growth during the pandemic, these customers have been experiencing a period of uncertainty since fall 2022.
Although its activity in North America will be impacted by the Tech sector and lower than its expectations, the company nevertheless anticipates positive growth in turnover in this area for 2023.
Ipsos also blames China, where activity remained stable in July and August and was lower than its expectations, reflecting the more general difficulties of the Chinese economy.
“Organic revenue growth will improve significantly in the third quarter and significantly above 5% in the second half,” the company said.
“The acceleration in revenue in the second half of the year as well as the full effect of the prudence we have demonstrated from the start of the year on the control of operational costs will lead, as expected, to a very significant improvement in the operating margin at the end of the year. second half compared to the first half,” added Ipsos. The latter thus confirmed its operating margin objective for 2023 of around 13%.
A more precise analysis of the group’s activity will be communicated when the 3rd quarter turnover is published on October 26.
Remember that the group generated an adjusted net profit, group share, of 70.1 million euros in the first half compared to 97.5 million a year earlier in the same period.
Its operating margin fell by 2.6 basis points over the period, driven by an organic contraction of 3.1% in its turnover, to 1.09 billion euros.
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