(CercleFinance.com) – Ipsos announced on Thursday that the marketing measurement platform of its subsidiary Ipsos MMA had been named ‘leader’ in the latest Forrester Wave report.
Regarding the company’s vision, the report states that Ipsos MMA ‘brings a premium consulting approach to the market that coordinates data, technology, measurement and optimization’.
In a press release, Ipsos MMA points out that it has been selected after 95% of the calls for tenders in which it has participated in the past 20 months.
The Ipsos subsidiary specifies that it counts among its clients the American pharmaceutical laboratory Regeneron, the British life insurance group Prudential and the Petsmart chain of pet stores.