(CercleFinance.com) – JCDecaux announces today that its French subsidiary has signed the exclusive contract for in-store digital screens for Galeries Lafayette Paris Hausmann, Europe’s leading department store.
Thus, ‘the Coupole flagship and the Men’s store will be equipped from mid-July 2022 with 64 digital screens tailor-made for Galeries Lafayette’, while the commercial offer will be launched from September 2022.
Distributed on the floors of the store, the screens will digitize the customer journey and are supposed to allow Galeries Lafayette to strengthen the commercial animation of their point of sale and to create ‘dynamic and relevant’ communication content.
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