(CercleFinance.com) – JCDecaux announces that its subsidiary in Peru has renewed and extended its partnership with Lima Airport Partners (LAP) at the Jorge Chávez international airport in Lima, as part of a new advertising concession contract for a duration of 10 years.
This contract will come into force when the new terminal opens, scheduled for early 2025, and will allow JCDecaux ‘to further enrich the traveler experience’, in particular with large format digital screens at key locations.
‘Innovative solutions driven by data, in an integrated and collaborative digital ecosystem, will make it possible to optimize campaigns, measure audiences and promote the airport retail experience,’ adds the group.