Jennifer Aniston relaunches her beauty brand


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At 52, Jennifer Aniston does not lose hope and retakes the experience of entrepreneurship in the world of beauty. After a first failure, the famous interpreter of Rachel Green is about to relaunch a line of care for the face, body and hair. This time, we believe it!

Selena Gomez, Kim Kardashian, Rihanna, Jennifer Lopez… Cosmetics fascinate and inspire many stars who embark on the creation of skincare brands or makeup lines. Jennifer Aniston is no exception to the rule and tried her luck like any other 11 years ago, making her a forerunner in celeb cosmetics, before failing, unfortunately for her.

But the interpreter of Rachel Green has not said her last word and intends to succeed in the ruthless world of beauty. The actress with nearly 40 million followers on Instagram has indeed announced the happy news to her fans by posting two pictures of her from behind with the caption: “Something is preparing …”.


“Lolavie” will be available from September 8 and according to initial information, the products put online are hair, body and face care. The occasion (perhaps) for the iconic actress to Friends to reveal to us her secret to always being so beautiful, even after your fifties. We may also finally have the secret of her legendary, ultra-shiny blonde that so many of us adore.

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Jennifer Aniston shares makeup-free selfie on Instagram

Lolavie 2.0: the brand is reborn from its ashes

On the promotional side, the brand’s website displays a huge countdown where it is possible to register directly to be informed in real time of updates of the official launch of the brand. The slogan “Naturally You” is also listed, which suggests that the products launched by the star will be formulated with 100% or at least a large part of ingredients of natural origin: case to be continued …

Does the name Lolavie mean anything to you? If you are an early fan of Jennifer Aniston, you might be. Indeed, 11 years ago, it was already the name of the perfume launched at the time (but modified at the time because of a dispute with another brand). The latter did not have the expected success with the beauty community, we hope that it will be different for the renewal of her cosmetics brand, which she wanted to name in the same way, a name that obviously holds her very much at heart! We therefore wish Lolavie long life.

Video by Clara Poudevigne

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