This year, Jaguar TCS Racing is hoping for the world championship with new signing Nick Cassidy from Envision Racing. The start has already been successful: After the first three races in Mexico and Saudi Arabia, Nick Cassidy is in first place in the drivers’ standings and Jaguar TCS Racing in the team standings. Behind all of this is the “Reimagine” strategy, which has been in place for around three has driven all JLR activities for years and is based on the concept of “Modern Luxury”, with a focus on design, electrification, digitalization and particularly luxurious customer experiences. One of their central guidelines is “profit over sales and quality over quantity,” says Jan-Kas van der Stelt, with a curated range of models and exclusive special editions.
JLR is being turned inside out – everything is new: Jaguar is bringing a 150,000 euro car
