John Boyega: Star Wars Mime resigns as Jo Malone's ambassador

John Boyega is no longer a brand ambassador for perfume maker Jo Malone. The actor announced this decision via Twitter.

Hollywood star and "Starwars"– Actor John Boyega (28) has resigned as brand ambassador for perfume manufacturer Jo Malone with immediate effect. It is a direct consequence of the fact that Boyega was cut from a commercial for the company in which he not only starred, but which he also designed and directed. The star announced this decision via his Twitter account.

The background: Boyega had devised and shot a short film for the British perfume and candle manufacturer, which was re-produced for the Chinese market. Boyega was completely deleted from the spot and replaced by the Chinese actor Liu Haoran (22).

"I can't approve"

Commenting on the matter, Boyega said, "I have decided to step down as Jo Malone's global ambassador. When I joined the brand last year as their first male ambassador, I created the short film we used to launch the campaign. He won the Fragrance Foundation Virtual Award 2020 for the best media campaign. For understandable reasons, many brands fall back on several global and local ambassadors. But I cannot approve of marginalizing a culture in this condescending way. "

On the part of Jo Malone, the actor had already apologized in this regard. "The concept of the film was based on John's personal experience and should not have been recreated," said the apology. However, these words could not change the decision of the star. "We respect John's decision and wish him only the best", can be read on the company's official Twitter account.

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