"No brand needed" – that's Julien Bam's fashion collection
With his street and dance wear collection "No brand needed" for ALDI SÜD, Julien wants to convey to young people that brands are not a must to have a cool style. He relies on simple hoodies, T-shirts and long sleeves with clean words in a casual oversize look. The casual tops can be combined with equally comfortable joggers and tights, a white unisex sneaker and the absolute lifesaver on Bad Hair Day – cozy hats. While the color palette is quite manageable – black, khaki and dusky pink dominate Bam's collection – the garments particularly impress with their high feel-good factor. Because that's exactly how Julien likes it!
“I always like to wear clothes that make you feel good and that still looks cool. That is exactly my perfect look. "
Julien Bam's casual streetwear collection can be found in all ALDI SÜD branches from January 27th.