K-pop, cinema, series, webtoons…: why does Korea fascinate us so much?




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BTS, Blackpink, “Squid Game” or “Parasite”… Report from Seoul in search of Korean soft power.




By Christophe Ono-dit-BiotSpecial Envoy to Seoul and Gwangju

K-pop group Blackpink, whose YouTube channel is the most watched in the world for a music group.
K-pop group Blackpink, whose YouTube channel is the most watched in the world for a music group.

Reading time: 22 mins

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