Kanye West is also embarking on NFTs. The American rapper has registered several names around his brand YEEZUS, which plans to launch many products, including non-fungible tokens. A rather comical reversal of the jacket, since the latter had heavily criticized the market only a few months ago.
NFT fever continues to grip brands and stars. Since last year, at least one new company has joined the movement every week, with initiatives launched by PSG or, more recently, by Sega. And no matter that public opinion is largely divided on the subject, many see it as a new financial El Dorado.
Kanye West is no exception. In turn, the rapper has also decided to launch, teach us Josh Gerben on Twitter. In total, he has filed 17 intellectual properties around his YEEZUS brand. “Documents indicate intent to launch amusement parks, NFTs, toys and more under the YEEZUS brand”underlines the founder of Gerben Intellectual Property.
Kanye West succumbs to the temptation of NFTs
What might now seem trivial, faced with the NFT tidal wave that dragged everyone in its path, is much less so when we look at the Kanye West case. Indeed, the rapper has not always been very excited about this new market, and that’s the least we can say. Last February, he published a rather virulent Instagram post on the subject:
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“I focus on creating real products in the real world. Real food. Real clothes. Real Shelters »he wrote, then asking his fans to “don’t talk to him about those fuckin’ NFTs”. A point of view ultimately not as clear-cut as it seems, since the post ends with an enigmatic: “Ask me later”.
It therefore seems that today, his decision is made. However, it should be remembered that Kanye West has never been a real detractor of cryptocurrencies. In 2020, when he was a presidential candidate, he said that Bitcoin enthusiasts “really have a vision of what the true liberation of America and of humanity will be. »
Kanye West has filed 17 new trademark applications around his YEEZUS name.
The filings indicate an intent to launch YEEZUS-branded amusement parks, NFT’s, toys and more. ?#KanyeWest pic.twitter.com/bI7RkA1Pk3
—Josh Gerben (@JoshGerben) June 1, 2022