Kardashian Family: The Brand Empire of Kim, Kylie & Co.

The Kardashians
The brand empire of the cult family

At least after Kim Kardashian’s questionable work-related statement in a Variety interview in March 2022, in which she said, “Get your friggin’ ass up and work. It seems nobody wants to work anymore,” the Kardashian Business in focus. GALA presents an overview of the family’s brand empire.

Kim Kardashian

First up is the richest sister in the Kardashian family and the person primarily responsible for the Hulu star hype: Kim Kardashian. Her net worth is $1.2 billion, according to Forbes. Aside from her TV show, the social media star has plenty of income, including from the shapewear brand skims and the skin care brand Skkn. Kanye West’s ex-wife regularly causes social media hype with her Skims collection and has already cooperated with Fendi: Sold Out pre-programmed. With such success, it’s no wonder Skims’ brand value was $3.2 billion as of early 2022.

But the 42-year-old can not only boast numerous successes in the fashion business, Kim is also represented in the beauty market. The beauty line Skkn includes not only skin care products in a minimalist design, but also home accessories. The collection is manageable: only 23 pieces comprise the Skkn range (as of April 2023). Little is known about the sales of the brand. However, as a guide, you can look at the annual sales of her previous beauty brand NPP take, this amounted to 6 million dollars in 2021.

KylieJenner

After Kylie was incorrectly dubbed a billionaire by Forbes last year, the beauty queen is second in the family with a fortune of $600 million. Numerous brands from the beauty and fashion sector can be found under Kylie’s name. The mother of two’s most successful brand is by far Kylie Cosmetics. In 2021, sales are said to have been $34.5 million. But also the other brands of the Jenner sister Kylie Skin, Kylie Swim and kylie baby have sales in the millions.

Kris Jenner

According to Forbes, the head of the family is worth $230 million. It earns her a spot on Forbes’ coveted list of the richest self-employed women (which also includes Kim and Kylie). Even though Kris only has her own brand, she has shares in her children’s brands and thus contributes to their success. Her own brand is positioned far from Kardashian’s typical industries: The 67-year-old sells cleaning products with herbal ingredients.

Kourtney Kardashian

Despite accusations from her sister Kim that she works the least, Kourtney Kardashian has an estimated net worth of $65 million and two brands of her own: Lifestyle Brand poosh and the supplement brand lemme. With the blog about lifestyle topics, Poosh reaches 4.8 million Instagram followers. However, Kourtney will generate most of the money through the integrated shop that offers the products presented. The second brand, Lemme, offers supplements. However, the sales of the two brands are not known.

Khloe Kardashian

Khloé Kardashian reportedly increased her fortune from $11 million to $60 million in 11 years. Part of this rapid increase is their successful brand Good American responsible. The fashion and accessory brand stands for inclusivity and shows this in its range of sizes and models. The brand can be found online as well as in reputable premium department stores. Her concept is well received: according to RocketReach, her brand was able to record sales of 13 million US dollars in 2021 alone.

Kendall Jenner

With an estimated net worth of $60 million, Khloé and Kendall are tied. Unlike her sisters, Kendall Jenner does not focus on the beauty or fashion market, but instead appears with her brand 818 tequila into the world of spirits. Just like her sisters, she has a knack for lucrative brands: by 2021, the model sold 1.5 million bottles of tequila. But not only the area, but also the sustainable approach sets Kendall apart from the brands of her sisters. The brand is part of the ‘1% for the Planet’ project, which donates one percent of the company’s sales to environmental projects.

With her brand “Moon Oral Care” with which she offers, among other things, a bleaching pen and toothpaste, as well as other dental care products, she continues to increase her fortune. The teeth business is lucrative, according to RocketReach the company had a turnover of 2 million euros.

Sources used: Forbes, dailymail.com, RocketReach, CelebrityNetWorth

Gala