Kate Middleton recently staged herself in the frozen aisle of a store. If the image is surprising, the Princess of Wales especially chose this improbable setting to present a fight dear to her heart.
Always fist raised. Several members of the British royal family have decided to commit to a good cause, sometimes not hesitating to put themselves on stage to mark the spirits. Some may still remember the late Princess Diana’s visit to Bosnia, three weeks before her disappearance in 1997. She had then walked in a minefieldthen triggered an explosion with a remote control, before declaring: “One less, another 17 million.“Years later, Kate Middleton decided in turn to detonate to make her voice heard. In a clip shared on Instagram, the Princess of Wales strolled through the aisles of a store, in the frozen section, wearing a very chic white blazer in white tweed signed Zara. The purpose of this maneuver? Promote its Shaping Us campaign, as part of its work on the early childhood development.
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The mother of Princes George and Louis and Princess Charlotte visiting this store in Aylesbury, Buckinghamshire, therefore went to meet the executive chairman of the chain, Richard Walker, in order to educate the general public, but also the world of work, to the importance of the development of an individual during his early childhood. The wife of Prince William thus evoked “creativity, collaboration, critical thinking, flexibility, resilience“, as much qualities sought after by employers and that “are built in the first years of our lives”. And his interlocutor to bounce back: “Looking at the Shaping Us campaign and reading some of the science behind it, I really questioned my thinking and thought about what more we could do, personally as a parent, but also as a business.”
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Kate Middleton: ‘We don’t do enough’
Not very talkative in the media usually, Kate Middleton had nevertheless decided to come out of silence for the first time in November 2022 to denounce a society that does not “not doing enough” about early childhood through a forum published in the columns of the Daily Telegraph. The daughter-in-law of King Charles III had then cursed: “There are plenty of fantastic examples of what we can achieve when we recognize the importance of early childhood. Unfortunately, there is still a long way to go…”Far from giving up however, Kate Middleton said she was determined to “continue to shine a light on this problem and do everything possible to put more emphasis on the youngest members of our society, who are our future”.