Usually very makeup, the model Kendall Jenner created the surprise during the weekend by revealing itself more natural than ever in the last campaign of the French stylist Jacquemus. An opportunity to discover the pretty brunette in a whole new light thanks to the pictures she shared on her Instagram account.
Like her famous sisters Kim, Kourtney, Khloe and Kylie, and all the women of the Kardashian-Jenner clan for that matter, her mom Kris Jenner is no exception to the rule, Kendall jenner is known to appear most often very dressed and made up, whether in life under the flashes of the paparazzi or on social networks. If during part of her adolescence – before becoming one of the most popular top models in the fashion sphere – the pretty brunette did not hesitate to show herself without makeup on a few occasions and stood out from her sisters by her natural, now the young woman looks more and more like them and has taken to wearing a lot of makeup for each of his public appearances (and each of his Instagram posts). Not hesitating to cheat with trending beauty tips to lengthen your gaze thanks to the foxy eyes or to make her lips fuller by focusing on the technique ofoverlining lips, Kendall Jenner has gradually transformed thanks to makeup and, according to some, thanks to cosmetic surgery.
That’s why she surprised everyone by appearing more natural than ever in the latest campaign from stylist Simon Porte Jacquemus, for which she appears almost without makeup. If we suspect that the model was still sublimated by a few touches of ultra discreet make-up, Kendall Jenner displays her skin texture, her freckles and even dark circles on some pictures. See for yourself on the Instagram account of the young woman who shared >> the first pictures of the campaign entitled “The Mountain” <<, captured by photographer Drew Vickers, as well as that of the stylist who revealed many more
>> JUST HERE <<.
The young woman is simply unrecognizable Without mascara, eye shadow or lipstick, and displaying a clear complexion that radically changes from her tanned false complexion and her usual busy beauty treatments.
If the campaign is not unanimous because of a cliché for which the young woman strips – she is staged there simply wearing pink socks, a pair of heeled shoes and a handbag that hides her chest – she has the advantage of allowing us to rediscover the natural beauty of the young model.
the no make-up and the natural sell
Impossible to miss thecraze for unretouched advertising campaigns and the imperceptible beauty enhancements that are a hit on social networks! If the transformative power of make-up has long been acclaimed and highlighted in campaigns intended to make us want to buy this or that cosmetic, now the general public prefers to see the real body and the real skin of stars and models in advertising campaigns. The ever-growing attraction for body positivism has shaken up the codes of sales and the way in which top models are prepared before being photographed. The natural and the no make-up sell. It remains to be seen for how long.