(AOF) – Keurig Dr Pepper (formerly Green Mountain Coffee Roasters), a food group specializing in the roasting and sale of coffee, is in discussion, according to Bloomberg, to buy Vital Pharmaceuticals, producer of energy drinks created in 1993 by Jack Owoc , whose valuation would reach more than two billion dollars. The two companies declined to comment on the information, the US news agency said.
According to a report compiled by market research firm Mordor Intelligence, the global energy drink market is expected to grow at a compound annual growth rate (CAGR) of 9.12% during the forecast period, 2022-2027.
Monster Beverage Corporation, Red Bull, The Coco-Cola Company, Rockstar Inc., and PepsiCo are some of the many companies with high shares in the energy drink market. The North American market is the largest in the world, according to Mordor Intelligence.
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Development of the Chinese dairy industry
The Chinese government encourages the consumption of dairy products to improve the nutrition and immune defenses of the population, while seeking to reduce the country’s dependence on imports. Wishing to turn the page on the melamine infant milk scandal, which affected 300,000 babies in 2008, milk production is picking up again in the country, after ten years of stagnation. The major industrial groups (Mengniu, Yili, Youran or Modern Dairy) do not export and concentrate on the domestic market, which is growing by 4 to 5% per year. They develop very large farms and rely heavily on innovation, investing four times more than all their competitors in the world.